The right influencer can make all the difference in your content marketing campaign. An influencer can help you reach a larger audience, get more brand engagement, and improve your search engine rankings. Influencer marketing addresses many of the current challenges of content marketing and should be on your radar. The hardest part is finding the right influencer for your brand.
When you start your hunt for an influencer, create a list of the top voices in your industry. Then, narrow down the list by looking at each influencer’s audience and activity level. You want an influencer who has enough reach to be worth your time, but not so large that they wouldnâ€™t be interested in an influencer relationship with your brand. Once you have decided on a few potential influencers, itâ€™s time to reach out and try to land a deal.
CopyPress and Intellifluence have created awesome resources on influencer marketing to help you. In the following infographic, youâ€™ll learn about the different types of influencers, what to watch for, and how to end an influencer relationship that isnâ€™t working out. Some of the most useful advice you’ll receive is how to gauge different influencers, and an approach that works in securing your relationship. Read on to learn more.